HOW THE COOKIELESS FUTURE IMPACTS PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce companies are turning to server-side tracking as a way to improve their information collection procedures. While it needs much more technical knowledge than regular GTM and may present added expenses, it can result in greater accuracy and more reliable information

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A number of ecommerce organizations are turning to server-side tracking as a method to boost their data collection procedures. While it needs more technical knowledge than routine GTM and might introduce additional expenses, it can bring about greater accuracy and even more reliable data